Posts Tagged ‘search engine’

Internet Marketing and Search Engine Glossary

Posted in Internet Marketing on August 14th, 2009 by HanaDaddy – Be the first to comment

I just came across a really nice list of Internet Marketing and Search Engine Term Glossary List. Basically it explains most of the marketing keywords in short and easy to understand description. Do you know what CPC,CPM,PPC,and ROI mean? You do? Good for you, you are a seasoned IM.

advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site.

algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.

anchor text: The clickable text part of a hyperlink. The text usually gives visitors or search engines important information on what the page being linked to is about.

click through rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions. CTR is an important metric for Internet marketers to measure the performance of an ad campaign.

content network: A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads. For example: Google AdSense or the Yahoo Publisher Network.
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