Step 1: Keyword Analysis

Keyword Analysis is the most important and the first step of the successful SEO marketing.

If you already have product or looking for a new niche market, Keyword Analysis should be done properly and throughly. I use only the tools from Google. Google Adwords Keyword Tool. Simply type one or more possible keywords that you want to research. How to read or use the results depends on what kind of marketing campaign you are interested.

First, select ‘Exact’ instead of the ‘Broad’ for the Match type. This will show the results for the numbers where exact keywords were searched. Since we are targeting the particular exact keywords, Broad or Phrase would reflect incorrect search numbers.

Second, if you are thinking of hosting Google Adsense ADs campaign for the profits, turn on the ‘Estimated Avg CPC’ column (disabled by default) and click on the column to sort by CPC price.

This is a Google Adwords Keyword output of ‘insurance pet’ ordered by Local Search.

Now you can sort the table by search volume or CPC value clicking the heading. Enjoy and have fun. You can download the list by using the download link (csv). So you will be able to do further data manipulation with the data using Excel. You will need to check on the competition before deciding on the keywords. If too many search result found from Google search (more than 100,000), just pass to the next one. Also check out who the top competitors are. If they are very strong and famous website, the odds are you will have difficult times to compete against them.

If you are looking for other good external keywords research tool, you may want to try Market Samurai. It’s free to download and it’s free to use the Keyword Analysis menu even after the trial period ends.

Step 2: Get a domain and hosting account

Get a good hosting account that supports multiple add-on domain: Hostgator has month to month plan. So you can start hosting service with out spending too much on the anual plan. Add-on domain means that you can host websites for the additional domains. You can add unlimited add-on domains to your Hostgator account. Link Directly to Shared Hostgator Web Hosting Page.

Some people are wondering if they would utilize free blogging website such as blogger.com or wordpress.com. But the answer is that you should start with your own domain. There are lots of limitations with these blogging services. For example, you can’t insert ADs in your blog with out paying extra fee for the service. If your own hosting account and WordPress software, you can do anything that you want freely. Also this is a matter of branding your own site. If you use 3rd party blogging service, you will probably waste your effort on the their brand sites. Get your own domain and hosting service. End of story.

Step 3: Write or get good content articles

Just remember, both human and Google love quality contents. Do not just copy and paste texts from other websites. You get penalty for the duplicated contents. There are few points to think about.

1. Is your article content unique?
2. Are all your keywords strategically positioned throughout the paragraphs?
3. Human friendly?
4. Is it good?

Of course , writing quality article with all the above requirements may not be easy especially when you have no clue about your niche. Then you can use Ghost writers who will write unique articles for you with some fees. Just check out warriorforum.com or similar Internet marketing forum to get some leads.

Step 4: Site Map

The Sitemaps protocol allows a webmaster to inform search engines (not only Google) about URLs on a website that are available for crawling. It is a XML file which contains the list of all the web pages in your site. You can register the Sitemap into your Google Webmaster Tool account and monitor the Google bot indexing status. Moreover, you can have valuable information such as list of related keywords and their ranking in Google Search , list of websites linking to your site, and more.

Sitemap can be generated using the Google XML Sitemaps plug-in if you are using WordPress blogging software. If not, you can check out this list of sitemap generators.

Step 5: Link building

Link building is a task of creating backlinks to your newly created website. When it comes to organic marketing capaign, you need to be in the first place of the Google search result when the targeted keywords are searched.

It is known that the best way to increase your ranking as one of the top search results, there should be lots of external links to your site. More backlinks will results higher ranking in the search results. I used to think that backlinks can only be created by others. But this is not true. You can create the backlinks to your own website through various free services.

The point is this. Just create as many links to your site as possible. Ask your friends to add links to your site. Join free membership sites and add your homepage linke to your profile page which should be public. Or leave comments on other blogs with your website URL.

Before start building backlinks, create an email address to use for registration purpose only because it’s highly possible that you will receive lots of SPAMish emails to that address.

1. Directory Submission: Some say directory submission is not effective, but you should not ignore this step. This is one of the easiest methods. You might want to start with http://www.easysubmits.com , http://www.freewebsubmission.com/ or search for ‘High PR directory service list’ or something similar.
2. Forum Submission: Just remember, webmasters hate SPAMers. When you post entry in the forum, it is important to post the relevant content to the forum topic
3. Article Submission: One of the popular method to boost your site’s presence. But I admit that writing an ariticle is not easy for me. The popular site for article sharing is of course, http://ezinearticles.com/
4. Video Submission: Create interesting video. It can be simple as series of screen shot of your website. Just add some explanation or texts along with that. There are tons of video sharing site. You can start from Youtube.com and Vimeo.com. Make sure that you provide your keywords and Website URL in the video description. Try Wikipedia’s list of video hosting websites.
5. Link Building: Back links are the heart of the SEO. There are many ways to build backlinks. Such as joining various free membership sites – often they provide a personal profile page that you can set your homepage or simple blog interface so you can write an article about your site. Also you can leave comments on other blogs with the similar interest. Make sure you leave your website URL. Then there are link exchange methods which I am not familiar yet
6. Social Bookmarking: There are tons of social bookmarking , networking sites out there. They are free to join. Use them. Just search ‘Social Bookmarking list’ in the Google and check the results.

Just remember that SPAM submission will not work in a long run. Especially for the wordpress blogs. Most of the WordPress bloggers are using Akismet (Spam comment filtering service). Once you are marked as spammer, your email address,name, or even IP address will be recorded into the centralized Akismet server. Therefore, your subsequenct comments to other WordPress blogs will be blocked and filtered out as SPAM. I admit that Akismet is really a powerful SPAM filtering solution.

Also remember backlinks from high PageRank (numerical value set by Google representing relative importance within the particular set) sites are much better and definitely help to increase your site’s PageRank too.

During the link building process, you will join membership for many websites and bookmarking services. Just record the access information (email address,userid,password) and domain name in an Excel or text file. So you will not loose the history of what you have achieved.

Thank you for visiting WP Marketing. Please leave any comment if you have other good resources on the backlink creation strategies.

Google officially reported that they do not use Keywords meta tag at all for the web ranking.  And even description meta tag is not used for the web ranking although it is used as the snippet of the Google search result page.

http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

…

Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.

According to their meta tags Google uses page, it appears that ‘title’ tag is the only important information that affects the ranking. But of course, the quality content is the most important factor.

So I performed quick search and got a digg.com entry with “The top 50 most expensive adwords”. But I wasn’t able to jump to the web url . It was protected by password. So I tried several other links down the results and finally was able to get it.

Basically the article was created on Nov 2006. I did a quick check on the prices, but the estimated average price is not that expensive as show below.

But I think these keywords are still very popular, expensive, and competitive. You can see there are distinct categories in the keywords – Loan, dept consolidation, and Insurance.

Here is the list

Adword Average CPC
school loan consolidation $69.16
college loan consolidation $68.35
car insurance quotes $66.88
school consolidation $66.29
auto insurance quotes $65.90
college consolidation $64.04
student loan consolidation rates $60.14
sell structured settlement $59.82
sell annuity $58.92
federal student loan consolidation $58.58
auto quotes $58.09
auto insurance quote $57.99
student consolidation $56.96
student loan consolidation $56.91
student loan consolidation interest rate $56.52
consolidate student loan $54.61
san diego dui attorney $54.56
car insurance $53.16
structured settlement $52.96
consolidate school loans $52.88
student loan refinance $52.44
consolidation of student loans $52.43
consolidation loan rate $52.04
citibank student loan consolidation $51.85
car insurance quote $51.80
consolidate student loans $51.23
private student loan consolidation $51.05
lasik new york $49.86
student loans consolidation $49.82
private loan consolidation $48.95
insurance quotes $48.78
teleconference services $48.72
the art institute of seattle $48.68
federal loan consolidation $48.61
plus loan consolidation $47.74
student loan consolidation programs $47.58
bad credit equity loan $47.46
houston criminal attorney $47.44
student loan consolidation calculator $47.19
cash settlement $47.12
consolidating student loans $47.09
orlando culinary institute $46.84
student loan consolidation program $46.77
orlando culinary institute $46.69
consolidation loan $46.54
loan consolidation $46.54
orlando culinary institute $46.51
ditech $46.32
auto quote $45.77
sallie mae student loan consolidation $45.69

Other Expensive Keywords are

Financial – investing, Forex, insurance, foreclosures, mortgages, credit, loans, etc.
Health & Fitness – dieting, weight-loss, quit smoking, cures, etc.
School – vocational schools, training, advanced degrees, scholarships & grants, etc.

If I were to go back to 2006, I could have some great keywords! Happy Keyword Searching

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