Google AdWords Creates Niche Magnet

Here are two good readings.

Liu has paid search campaigns on Bing, too, but 80% of the company’s PPC budget goes to Google. “For every dollar spent, it’s more ROI positive on Google,” she says. “It also converts better.”
Google AdWords Creates Niche Magnet

This is something that I didn’t know. So basically only ISP can sue for SPAM abuse.

The appellate court wrote that federal CAN-SPAM law doesn’t allow individual recipients such as Gordon to bring lawsuits. Instead, the only private parties who can sue under federal law are Internet service providers.
Email Marketer Wins Spam Lawsuit

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