Are you using Adblock Plus? Adblock Plus is a Firefox browser plugin which helps blocking almost all the known Advertisements from the website effectively. So users can enjoy the website without hassle. It’s really great and one of the popular and best Firefox plugins.
In fact, I installed and use it time to time. I do not enable it all the time because I do like to see how other websites utilize and position the ADs.
But probably Adblock is the most hateful software of Internet Marketers (IM). It blocks the ADs. It effectively shuts down Adsense and most of the other known AD widgets including Amazon’s. Everybody feels the pain the many webmaster complains AD revenue has dropped more than 50% compared to last year. It’s clear that Adblock is one of the reasons.
So how many people use Adblock?
Jayd Saucedo has discovered easy way to detect if Adblock is being used by the current visitor’s browser. In his blog, he explained that by checking the DIV heights of the AD after full page loading, it the height is 0 , the Adblock is being used.
And he further develops necessary tools to get the actual percentage of the Adblock usage. I could use such tool. And the result was 14%. Great Job Jayd.
Let’s see the below Browser Statistics. Firefox is amazing 48% in last July 2009.
So if we just assume that 14% of Firefox users are using Adblock, Only 6.72% of the whole website popular is using Adblock.
Ok, that might not be a big percentage, but I am telling you that we need to prepare for the future since more user will definitely start using Adblock soon or later.
So what are the possible Ad revenue generating solutions that can avoid Adblock? Traditional Adsense and Amazon Widget are currently blocked by Adblock. Some says fee based memebership service which may be possible with only few high quality content providing forum(?) sites. But not possible for the rest of us.
I think one of the solutions is that each webmaster or owner now has to create the Ads by him or herself. No more of that easy Adsense Ads, but will need to act now. Become a network affiliate and using the information from the Network site. You will need to come up with unique Ad format, possibly showing in different format every time it shows. Then Adblock will have hard time detecting it.
What do you think everybody?
You can get more information about Adblock at Wikipedia.